Introduced in 1951 as Labatt Pilsener, it was named for the color of its label by fans of the Winnipeg Blue Bombers football team. Labatt Blue is a refreshing, pilsner-style lager brewed using John Labatt's founding philosophy that a quality beer should have a real, authentic taste. Blue is made with the finest hops and Canadian Barley malt. 5.0% ABV